Dougy essays

Dougy essays In the novel Dougy by James Moloney, the town and community is destroyed by racism and prejudice between the whites and blacks. This made them forget about the flood and worry about how they could shoot each other. This essay will discuss the ways in which the town was destroyed. In the novel Dougy, racism plays a major part in the destruction of the town. The racism in the town begins when Gracey got free money to go to the state championships. This made all the whites angry because the government never gives them any free money blacks get things for nothing that every one else has to work hard for. This quote shows how angry the whites are about Gracey getting free money and it is part of their reason to hate the blacks. Prejudice is another reason why the town was destroyed. It is obvious that the town has been split into two sides. You are either in agreement with the whites or blacks. Prejudice is very bad in the town for example the blacks arent allowed in the pub. This means when the slightest thing goes wrong they start fighting maybe after an hour or two of stand off they will come to there senses. The quote is saying that they fight over the smallest of things and turn it into the biggest of things. The physical destruction of the town from the flood is symbolic to the destruction of the community. The flood destroyed the town because the community abandoned attempts to stop the flood because of there racist attitudes against each other. They were to busy worrying about how they will get the other side back there whities and they are shooting at whities dont they know what side they are on. This quote shows that the people are worrying about the war and not about the flood. The flood in Noahs ark has a lot in common with the flood in the town. They both wash away all the bad stuff for a fresh start to rebuild. The worse the war gets the higher the river rises b ...

The Basics of any Economy †Economics Term Paper

The Basics of any Economy – Economics Term Paper Free Online Research Papers The Basics of any Economy Economics Term Paper Every society in the world has some kind of economic system. The three basic economic systems are traditional, command, and market. These three systems have three common forms of organization known as capitalism, communism, socialism, and mixed. Each from of organization has pros and cons, and each system relates to one or more form of organization. A traditional economy is one that, like the name suggests, stems from tradition. All the economic discussions and how the scarce resources are use is determined by habit and tradition. In this system, people know their place, if your family is a doctor, you will be too. There is little discrepancy about who will do what and how. Because of this however, new ideas or ways of doing things are scorned, thus there is little growth and the standard of living is lower. Entrepreneurs are very rarely found in a traditional economy, Life becomes very stable and predictable. This type of economy is best shown in the Eskimos in Alaska and the Amish people. In a command economy, instead of tradition making the decisions, one central government will do it. The controlling unit will make all of the choices and expect the common people to go along with the leader’s decisions. Command economies can be found in Cuba and North Korea. This government is capable of making drastic changes in a short period of time since one unit is controlling everything. Also since the government makes all the decisions, it will sometimes overlook the needs of its people. The last type of economy is a market economy. The people and firms are the ones in this economy that decide what to produce, for whom, and how much. This economy is the one that allows for growth and change. Actually, it encourages growth and new ideas. The consumers and businesses will determine the prices of products and how much of the are to be produced. In this economy, sometimes resources and jobs are not distributed equally, thus leaving some people in the dust. Capitalism is the type of organization of an economy that corresponds with a market economy. In this organization, the consumers and businesses make all of the decisions. Businesses are privately owned and the concept of supply and demand controls the prices. Adam Smith, the leading capitalist thinker, wrote the book the wealth of nations in which he talks about the Invisible hand as he calls it would make the prices as low as they could be and the economy efficient (Grant). The major advantage to capitalism is that it is extremely efficient. The society’s recourses are put to the best use by the businesses for the consumers. Also another advantage that stems from efficiency is individual freedom. The individuals decide what they want to buy and when they buy it. This economy is also flexible to allow for change. The disadvantages of capitalism are that it doesn’t always supply for everyone’s needs. It leaves out those who can not make a competitive living, such as the elderly. Pure capitalism would leave out the production of public facilities and a national defense system, but this pure capitalism has never been achieved. Pure capitalism is also prone to depressions. The best example of Capitalism is in our own country, The United States. On the other end of the spectrum there is communism, which is the organization of a command economy. In this economy, one central unit, or government, owns all the property. It is then distributed so that everyone has equal amounts land and recourses. This economic system works to make everyone equal. Also the central unit makes all the decisions for the society. Carl Marx wrote a book about communism called The Communist Manifesto. In his book he talks about the fall of capitalism because of its defects, like the tendency to create depressions. The working class would then use Communism to tear down the foundation of private property (Nault, William H.). No country has achieved the pure communism that Marx talked about in his book, but the Soviet Union and china tried. Communism has many advantages and disadvantages. Advantages are that the workers are guaranteed a job thus creating a sense of security. There are public goods and services that the government will provide for everyone, such as, health care, education, and a military. The consequence of the security a person would receive, is little or no individual freedom. A citizen has almost no say in what he or she does for a living and they can not change jobs is they hate what they do. Also no matter how hard a worker may work, everyone will receive the same pay. This leaves people with no incentive to work harder or to strive to create new products. Then there is socialism, which is mix of a command and a market economy. In a socialist economy, the government owns the basic productive recourses, and the rest of the businesses are privately owned. The government will plan how the key businesses and industries are to be handled. The government has more say in the economy than it does in capitalism but less than in communism. The officials are usually elected and they are the people who will direct the use of the society’s industries and recourses. In socialism everyone is provided for. Those who aren’t able to earn decent pay will still share in the benefits of society. This is done through things such as health care, welfare, and guaranteed jobs in the government. In this economy everyone can have say in government and the benefits of it, through the electing of its officials. There are a few downfalls to socialism however. It is usually not as productive or efficient as capitalism. Since the government guarantees jobs, in theory more workers will be hired than are really necessary. This will drive the prices of production up. Sweden is probably the best example of this in our world today. Then there is a mix of capitalism and socialism, which we rightfully call a mixed economy. This is a mix of a command and a market economy as well. People can go about their affairs freely but there is some government intervention. This is demonstrated in almost every country. This system is good because it allows for change as the people do with some of the benefits of socialism like welfare. Mixed economy is the best. In a mixed the best of all the economies is offered. A person can choose their job and also receive some of the benefits of a socialist economy like welfare and social security. This economy will provide people with the best form birth to death. The three different economies are all set up in four different organizations. All of which have pros and cons. The world is full of societies with examples of each. Bibliograpgy 1. Grant, R.G. Capitalism. RSVP publishers: New York, 2001. 2. Nault, William H. World Book Millennium, Vol 18, â€Å"Socialism†. World Book Inc: Chicago, 1999. Research Papers on The Basics of any Economy - Economics Term PaperThe Effects of Illegal ImmigrationPETSTEL analysis of IndiaAssess the importance of Nationalism 1815-1850 EuropeDefinition of Export QuotasTwilight of the UAWBionic Assembly System: A New Concept of SelfAppeasement Policy Towards the Outbreak of World War 2Never Been Kicked Out of a Place This NiceThe Project Managment Office SystemMarketing of Lifeboy Soap A Unilever Product

History of Russia and Its Economy Research Paper

History of Russia and Its Economy - Research Paper Example This paper will thus talk about the country Russia by focusing on the relationship between the country and its economy since 1910 to today in a bid to identify some of the risks associated with opening an ICT related business in the country (Yergin and Stanislaw, 2002). Imperial Russia (1910-1922). During this time, Russia was regarded as the largest country by land mass and population in Europe and an additional prestige of the biggest army in the world. Being the largest source of agricultural products most of which it exported, in addition, to the overwhelming mineral resources, its trade was more of a give and take. Literary it stood to gain a lot from these exports thus making it a prime beneficiary of foreign investment (Yergin and Stanislaw, 2002). This was emphasized by the fact that markets were free in the making. It is during this time that Russia emerged as a capitalist economy. This resulted from the capability it had of feeding its population without any assistance from outside. However, this economic progress was only tied to the peasant agricultural production rather than the commercial sector. ... This was to be the beginning of inflation that would later be fuelled by the attempt of the government to print more money. The occurrence of the First World War and domestic revolutions came as a major setback in Russia’s economy that left a story people have lived to tell. The free markets that once existed were no longer available, for it saw a monopoly on prices that were subjugated by the government. USSR (1922-1952). It is at this stage that the future of the soviet economy is established. The government’s involvement in implementing strategies that could raise them above this crisis led to an immediate and theatrical step up in the economy. The government decided to introduce incentives to farmers to enable them farmland, in addition, to the opening up lands for privatisation. This functioned to limit small trade and increase industrial production. It is noticeable that the world was hit by the great depression during this time. However, due to these strategies, as the rest of the world dragged, the soviet was on the move trying to wipe of the dust and forge ahead (Yergin and Stanislaw, 2002). However, due to the collective nature of the Soviet agriculture, the economy did not improve as much. This followed stiffer regulations on production that saw the government prioritise industrial growth with steel, coal, power chemicals, and the military topping the list. It is at this time that the government resorts to acknowledge quantity over quality with efforts to maintain a high productivity. This indeed sailed the country through making it the largest employer in Europe by the fall of 1940. Even as, the Second World War started, the Soviet had established

Environmental Management Essay Example | Topics and Well Written Essays - 1500 words

Environmental Management - Essay Example In years 2002 and 2003 approximately 333 million tonnes of waste was created in the UK. This amount does not include the agricultural waste. even though out of this household wastes is only around 30 million tonnes, it is approximated that for every tonne discarded an additional 5 tonnes waste is produced at the manufacturing phase, and 20 tonnes at the level where the unprocessed material is pulled out (Vanessa White and Stewart Bell, 2006). The Environment Agency calculates that over 90% of the resources we exhaust are either cast off as waste or emptied into the surroundings as waste matter or air expelling. Â  40% of the recyclable material is plastic bottles, glass, cans and textiles or paper. Vegetable shedding and other unprocessed material is about 38%. In spite of the possible 60% waste which can be recycled or converted, presently below than one quarter of the total waste contents are now recycled (Vanessa White and Stewart Bell, 2006). Waste management in the UK is actually a state approved industry, but still it has to face full competition from private sector investments. Decisions with regard to plans are actually set by the local government based on advises received from the central government. The Government and dropped governances are presently surveying their waste schemes (Vanessa White and Stewart Bell, 2006). The more waste generated the more disposal methods have to be invented. Some modes of disposing of waste actually liberate air contaminants and greenhouse gases into the environment. Waste recycling is one way to reduce the effect of waste discarding into the atmosphere, but availability of other methods which are more environ friendly can be adopted. The most general removal methods, in the UK, are landfill and to a small degree incineration. Every year roughly 111 million tonnes of checked waste that is household, industrial and

Wars Pepsi VS Coca Cola Essay Example for Free

Wars Pepsi VS Coca Cola Essay History of Pepsi: Pepsi was first introduced as Brads Drink in United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as A bully drinkrefreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsis assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores fountains after Coke refused to give him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion. History of Coca Cola: Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, pharmacist. Pemberton was actually trying to concoct a headache remedy, but once he mixed his special syrup with carbonated water, and a few customers tasted the result, he realized that he had the makings of a popular soda  fountain beverage. The name Coca-Cola was coined by Pembertons bookkeeper, Frank Robinson, who also wrote out the new name in the expressive script that has become Coca Colas signature logo. Though the Coca-Cola Company apparently would rather not talk about the origin of its name in detail, its clear that Robinson derived Coca-Cola from two of the drinks ingredients: cola from the cola nut, and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenth-century patent medicines, and by the standards of the day it contained a minuscule amount that probably had no effect on its consumers. Still, by the early 1890s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman Asa Candler, who acquired the Coca Cola Company in 1891, steadily decreased even the tiny amount of the drug in the recipe. The only reason Candler kept putting even minute amounts of coca extract in the drink was the belief that to omit it entirely might cause Coca Cola to lose its trademark. But Coca-Cola was completely cocaine free by 1929. In 1940, the U.S. Supreme Court ruled that the name Coke rightfully belongs to the Coca-Cola Company. In financial circles, Coca-Cola has been one of the strongest and most reliable trading stocks, showing a steady return in all of its years of existence but one. Warren Buffet, one of the worlds richest men, has always touted Coca Cola as an essential in ones stock portfolio. Comparision between their Advertisements: Additionally while Pepsi with its younger audience tends to focus soley on pop stars, it was Coca-Cola who is regarded as having one of the greatest TV advertisiments of all time, featuring a far more mature pop band Blondie and the enormous hit Atomic, the video played the main chorus of the song to the backdrop of professional footballers taking part in geniune competitive World Cup games and the noise a contender for the coveted title of Greatest Commercial of All Time in many nations. Coca-Cola had Christina Aguilera featured in their commercials, while Pepsi had Britney Spears, Keshauntae  Brown, Michael Jackson, and Mariah Carey Comparision between their Marketing Approach: Both Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola uses phrases such as Coke side of life in their website, www.coca-cola.com, while Pepsi uses phrases such as Hot stuff in their website, www.pepsi.com, to promote the idea that Pepsi is in sync with the cool side of life. Coca-Cola is more popular but Pepsi has a bigger company. Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website you will be greeted with flashy pages containing pop music, cars, and fashion. Coca-Colas website also has links for music and sports, two arenas in which soda-pop is often consumed; however, Coca-Colas is less flashy and uses a classical appeal, most likely because of Coca-Colas long history as the standard for cola beverages. Comparision between Market Share: Comparision between Logo: Pepsi’s Logo: The Pepsi logo, just like the world’s favourite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet. Despite the lapse of over a 100 years, Pepsi Cola still leads the beverages industry and continues to capture the hearts and minds of millions of consumers with its dazzling taste and refreshing qualities. The production of Pepsi Cola kicked off on 16th June 1903. The logo that was designed back then remains more or less the same with minor innovations. Caleb Bradham, the man who founded the company, basically scribbled a design which later went on to gather fame. Sensing the success of his ground breaking drink, he came up with a logo and that centered on curves. The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to the logo was made in 1962 when the word â€Å"Cola† was dropped from the logo, making it just â€Å"Pepsi†. The logo again embraced some minor changes on its centennial anniversary in 1998, with Pepsi’s success reflected by a sphere which still is part of the world’s most popular logo  today. Coca Cola’s Logo: Coca Cola is world’s biggest brand and its logo is most omnipresent in consumer psyche. In numerous surveys, it has been ranked as the most popular and most trusted brand of the world which is sold in more than 200 countries of the world. Pharmacist John S. Pemberton was the inventor of Coca-Cola. It was invented as patent medicine. His partner Frank Mason Robinson created first Coca Cola logo in 1885. First it was called, Coca Wine, but Robinson came up with the idea of Coca-Cola because he thought the two Cs would look well in advertising, and visualized the logo’s distinctive cursive script called Spencerian script which was a prevalent form of handwriting in 19th century’s US. The red and white color combination was chosen as it was attractive, has blend of energy and purity. It was also meant to attract the youngsters. Example of one basic logo design that has ruled the world without having much change in it, yes there was some subtle and minute alteration, but it has not drastically changed the properties of the logo. Compared to Pepsi, Coca-Cola logo better positioned in consumer psyche, that’s because when most people think about it, they think of this logo only and not of many variants. But when Pepsi is mentioned, many logos flow into people’s minds. Coca-Cola’s barely changing logo is better for people to remember. Comparision between Slogans over the years: Since both were developed and introcuded by pharmicists, they claimed that both drinks had medicinal properties. Cokes 1900 slogan was For headache and exhaustion, drink Coca-Cola, while Pepsis 1903 slogan was Exhilarating, Invigorating, Aids Digestion. In 1929, Pepsi claimed: Heres Health! Coke has been selling a refreshing and satisfying image for a longer time than Pepsi. Heres a quick list of slogans that remind us a lot of those we see today: * 1904 Coca-Cola satisfies * 1904 Delicious and Refreshing * 1905 Good all the way down * 1906 Thirst quenching delicious and refreshing * 1907 Cooling refreshing delicious * 1909 Delicious, wholesome, refreshing * 1909 Delicious, wholesome, thirst quenching * 1909 Drink delicious Coca-Cola In the other hand, Pepsi tried to show that their drink was better for small pockets, having more ounces of drink available in each bottle. Check it out: * 1934 Double Size * 1939 Twice as Much for a Nickel * 1943 Bigger Drink, Better Taste * 1949 Why Take Less When Pepsis Best? After that, since Coca-Cola was the top selling cola drink for so long, Pepsi started to change their awareness. Pepsi had to find a way to make people think different of what they were used to. Making Coke look old was solution they found. * 1961 Now Its Pepsi for Those Who Think Young * 1963 Come Alive! Youre in the Pepsi Generation * 1984 The Choice of a New Generation * 1989 A Generation Ahead * 1993 Be Young, Have Fun, Drink Pepsi * 1997 Generation Next Although its reign was never trembled by Pepsi, Coke replied these slogans reaffirming its untouchable quality and tradition. * 1942 The only thing like Coca-Cola is Coca-Cola itself * 1945 Whenever you hear Have a Coke, you hear the voice of America * 1970 Its the real thing * 1985 Americas Real Choice * 1989 Cant Beat the Feeling * 1990 Cant Beat the Real Thing * 1993 Always Coca-Cola Another detail that makes clear to us that Coke never felt threaten is the fact that the Coca-Cola logo was hardly ever changed. The times Coke tried some change, the feedback was all negative, and they had to bring back the classic logo. Pepsi has been changing its logo since ever, adjusting themselves to each generation, making their way to become the young choice. Comparision between their websites: Pepsi’s Website: The Pepsi website (www.pepsi.com) offers users a very different experience than Coca-Cola’s website. The Pepsi site greets users with an animation and sounds of a glass being filled by ice and Pepsi, which is then paired with a food item such as onion rings or a fajita. There are four main links in Pepsi’s main page, two of which deal directly with Pepsi marketing campaigns. The first link is entitled â€Å"promotions.† By clicking this link, users of PepsiCo’s website are taken to a contest that involves consumers buying Pepsi and having a 1/3 chance of receiving a free music download courtesy of Apple’s iTunes. The second link, called â€Å"street motion† allows PepsiCo website users to enter a drawing where the winner will receive a free luxury automobile. The third link is for â€Å"Pepsi sports† where the NFL’s Rookie of the Year is named and consumers are reminded time and time again that Pepsi is the official drink sponsor of the NFL. This link also includes streaming video of every Pepsi Super Bowl ad. The final link is entitled â€Å"Pepsi music.† This link takes users to Pepsi’s website touting their sponsorship of a summer music tour that involves some of the biggest names in pop-music. Pepsi’s sites are very easy to navigate if one is looking to find information about PepsiCo’s promotions or marketing campaigns. If a user is looking for company or product information, however, it can be difficult to find. At the bottom of the main page is a small link for company information. By clicking this link, users are taken to a different page called PepsiWorld.com. At PepsiWorld.com, users can find the company’s history, job information, and information on other brands that Pepsi owns such as Quaker Oats and Frito Lay. Aesthetically, Pepsi’s websites are very nice. They use bright colors and large, animated links. The site can prove to be frustrating for those that are looking for company information, but for everyone else, they are very interactive and fun. PepsiCo’s sites are geared much more towards customers that are already Pepsi drinkers and have an idea of PepsiCo’s marketing campaigns. The goal of PepsiCo’s sites are not to build new customers, rather they aim to reinforce current customers’ concepts of the organization. Coca Cola’s website: When you arrive at Coca-Cola’s front page, you are greeted by three page  links. These links connect to Coca-Cola company information, their worldwide site, and their U.S. site. By clicking the company information link, the user is transported to Coca-Cola’s official company website where one can find information for investors, job information, and a company history. The company information page is set out in an easy to navigate manner with â€Å"pull-down† menus for each of the links within the company page. The worldwide and the U.S. sites on www.cocacola.com are very similar in content. The worldwide site provides international users with a link to Coca-Cola’s country-specific sites that provides information on products and Coca-Cola themed games and downloads. The Coca-Cola in the U.S site provides many of the same marketing tools that the international sites provide. There are â€Å"pull-down† menus on the site for music downloads, product information, sports, message boards, as well as links to all Coca-Cola television advertisements. Each of Coca-Cola’s web pages is easy to navigate. However, most of the pages are not aesthetically pleasing. With the exception of a few of the international sites (www.zambia.coca-cola.com), most Coca-Cola sites are mainly done in different shades of red and black. This provides a very dull experience for the user while searching the Coca-Cola website. Coca-Cola’s website focuses on not only current customers, but it also focuses on building strong relationships with existing customers by providing large amounts of company and product information. Comparision between Brand Personality and Target Markets: Pepsi’s Brand Personality and Target Markets: Pepsi has always had a young target audience. Many of their ads were targeted at teens and pre-teens and are injected with fun, sports and most often, music. Pepsi has leveraged all manner of musical celebrities over the years. There was a fantastic commercial featuring Michael Jackson and a group of kids that are probably far too young to legally target for such a sugary product these days! When Pepsi wasn’t using musical celebrities, humor was their weapon of choice, again utilizing young kids in the ads. Who could forget the lovable little girl telling the bartender, â€Å"I asked for a Pepsi Pal† in the voice of the Godfather? A few hilarious advertisements of Pepsi: Coca Cola’s Brand Personality and Target Markets: Though to a degree, Coca-Cola and Pepsi have always been similar in their â€Å"fun and young† personalities, the two companies have consistently stayed on separate paths over the decades. On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding. Coca-Cola ads depict human experience in two primary ways. First, Coca-Cola was embracing diversity. This can be clearly seen in its long-running â€Å"I’d like to buy the world a Coke† series of ads, depicting people from all over the globe joining together in Coke and song. Further, Coca-Cola has long been available in one form or another in countries all across the world and it’s even rumored to be the most recognizable brand, logo and even word on the planet. When Coca-Cola ads aren’t targeting worldwide diversity, they still possess a strong sense of community and overcoming differences and hardship through universal similarities such as a love for Coke. The second way that Coke has leveraged the human experience throughout the years is through a strong emphasis on families. They seem to know that Mom does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only a family desire, but that is an integral part of the family’s life. This occurs all over Coca-Cola’s advertising throughout the years. Whether its an endearing scene of a father and son watching the Santa Coke truck go by or a family of polar bears consistently being brought together by Coke, the ads are aimed right at the hearts of American consumers. Comparision in tactics of Gaining Consumers: Pepsi: Changes Everything In the evolution image above of Pepsi’s logo, consumers saw Pepsi roll along with popular design trends as they introduced Photoshop-centric gradients, shadows and highlights. As with every good design trend, this was firmly rejected by the designers of the next decade. The design community’s eventual response was a full-throttle rebirth of minimalism. Every brand that made their logos look shinier in the late 90s suddenly hit command-z and started stripping their personalities through thin, sans-serif fonts and simple, solid colors By now we’re all familiar with Pepsi’s foray into this  trend. After decades of refining, they hit the Pepsi globe with the ugly stick, trashed the familiar bold typography and gave us this: Years later I still can’t muster up anything but disdain for this rebranding project. Call me old fashioned but I think Pepsi took a baseball bat to their brand heritage. Meanwhile, they made the â€Å"e† in Pepsi mirror the old logo! It might be an attempt at cleverness, but it seems indecisive. Emotional brand ties aside, consumers simply don’t see the logic behind this project. Keeping their image young and fresh is one thing, wasting millions of dollars to twist and smudge your iconic logo is another. They had a really strong and recognizable logo to revert to and rethinking it so dramatically wasn’t either necessary or effective in any way. What makes this overhaul absolutely laughable is the explanation behind it from the Arnell Group. Shortly after the rebranding went public a PDF was leaked which is amazingly nonsensical in its attempt to be sophisticated. Pepsi has since recovered from the public’s hatred of their new brand simply by trudging on. The redesign of their entire line of drinks has stuck with the exception of Sierra Mist, whose strange foggy forest design has already been abandoned for a new look that is actually quite attractive by comparison. Meanwhile, Pepsi’s overall personality has stayed pretty much the same as they continue to primarily use humor and music in their advertising. In 2011, their Super Bowl featured several humorous Pepsi Max commercials and the Pepsi website prominently features an index of â€Å"emerging artists†. The biggest brand goal change that took place with the rebranding project was the Pepsi Refresh Project, which continues on today. Through this initiative Pepsi gives grants to people with great ideas for how to improve their community. It’s an excellent project and a great direction for Pepsi. More and more, big companies are expected to use portions of their mountains of cash to make the world a better place and the Pepsi Refresh Project is doing exactly that. From this we can also see the effects of their branding in action. Notice how they consistently use the new logo as an â€Å"O† in various places. Honestly, despite rejecting the drastic change of their logo I do like the consistency of the visual direction they’ve gone in ever since. Coke Simplifies In the early 2000s, Coke underwent a process very similar to Pepsi’s rebranding project. Like Pepsi, Coca-Cola undertook a branding project that had essentially undone the clutter that had made its way into the brand identity and strip it down to a meaningful and simplified version. In a case study released by San Francisco design firm Turner Duckworth, the problem with Coke was clearly portrayed: The Turner Duckworth team responded to this problem in a drastically different way than the Arnell Group handled the Pepsi refresh (for starters, their logic actually made sense and wasn’t a bunch of circles). Arnell did in fact simplify the Pepsi brand, but in the process they redefined it into something that it has never been before. On the surface, this sounds great but as we saw, the execution felt more like a gunshot to the heart of the brand. Turner Duckworth on the other hand, didn’t attempt to redefine the most valuable brand on the planet, they simply brought it back to its roots. The result was a strengthening of the core features of the logo and product imagery. Turner Duckworth realized that the heart of the brand didn’t just lie in the logo itself but something physical that consumers had all experienced in a very real way over the years: the coke bottle. This idea of leveraging something physical is very important. We’ve all had Coca-Cola from a can, paper cup and plastic bottle before, but there’s something magically nostalgic about that old glass bottle. Not only did they apply their newly simplified look to the glass Coke bottle, they made the silhouette of that bottle the new brand hero and began using it in new and innovative ways. Below we can see the awesome Coca-Cola aluminum can bottles and the application of the Coke bottle silhouette onto other representations of the Coke brand such as paper cups and door signs.

Automotive Ethics :: Automobiles Transportation Technology Essays

Automotive Ethics Automotive ethics is a subject that is often over looked. Not many people tend to look at what is ethical in the automotive industry; most people are generally satisfied if they can get a good deal on a car. However, in reality, automotive ethics has an affect on how automobiles are made, what regulations the government puts on them, and their hazard on the environment. Before the engine was invented, life revolved around a much more complicated system of transportation. Much advancement in technology has been made to make the common lifestyle today much easier; a few examples are cellular telephones and onboard navigation systems in automobiles. Cellular telephones and navigation systems have become an everyday item, but nobody looks at the dangers that can have while operating a motor vehicle. Before the invention of the modern day engine, lifestyles were completely different. Letters were sent by horse drawn wagons, people traveled by horses and other such animals, often taking an entire day to go twenty miles. The first direct injection fuel engine was not invented until 1923.[1] It only took a year before this engine was put into automobiles, making the lives of the general public much easier. The invention of the engine not only made it possible to travel by road, but also by water and air. Mail was no longer delivered by horses and families were able to travel from one place to another in less than an entire day. However, the affects of the modern day engine can be seen all over the world. Take Los Angeles for example; the city is filled with smog which is from the overcrowding of all the freeways with automobiles. Technology has escalated to a level where engines are no longer made by the working man. Now, engines can be made simply machines and computer based tools. However, these thought of simple ways of creating engines are not as easy as the first seemed. There are many positive and negative aspects of using technology to design engines. A problem with building engines using computers and machines is that they put out far more pollution than workers creating them by hand. It may be cheaper than paying the workers, but then there still are many processes that companies must go through just to have the opportunity to use technological equipment. For example, companies must obtain waste permits in order to properly dispose of toxic waste.

American Utopias

Utopia is a perfect place, for some it is an attempt to realize heaven here on earth. For Sir Thomas More’s Utopia, it is a fictional island in the Atlantic Ocean with a perfect social, legal and political system. Several utopian ideas arose in the history of mankind, they may slightly differ from each other, but they are similar in the effort to create a perfect society.In American History, the communal movement in the 16th century to 17th century, and the similar attempt to establish the Utopian America of the 1960s to 1970s, was both a response to the social ills brought about by the development of capitalism and commercialism. While the communal movement of the 16th century can trace its roots from Europe, the Utopian movement of the 1960’s was homegrown with the relatively young members of the population leading the way. Both, however, have the similar vision of establishing a perfect community of harmony and brotherly love.While Utopian experiments in Europe were made as far back as the early 16th century, such as the Paris Commune or the Fouriesrist Phalanxes, it was only in America that the Europeans were successful in their attempt to found their New Jeruzalem characterized with idealism, zeal and moral fervor (Mizrach). Early Christian communists in Europe, propelled by the belief that America was a place free guile, deception and corruption, had decided to withdraw from the perceived sinful and corrupt world to establish new communities.Most of these communities saw themselves as islands of redemption in a world of temptation, sin and avarice (Mizrach). This belief in America as the â€Å"new† world where further proliferated by the famous literary writers of that time such as Thomas More in his Utopia and Francis Bacon in New Atlantis that suggested America was heir to the traditions of the first civilization, Atlantis, and a new â€Å"philosophic continent† within whose outlines lay modernity and freedom (Mizrach). The m ost interesting of these communities were founded in the 17th and early 18th centuries.Included here are those known as the Woman in the Wilderness founded by German Pietist in 1694, The Ireneia founded by Moravians in 1695, the Bohemia Manor founded by the Labadists in 1683, the Ephrata Cloister founded by Sabbatarians in 1732, Bethlehem founded by Anabaptists in 1740 and the Mount Lebanon founded by the Skaers in 1787 (Mizrach). All of these communities share the common feature of being founded by sects who at that time were considered as heretical by the Lutheran or the Calvinist Protestant Churches of Germany and Central Europe.Most of these also were located or founded around Pennsylvania which was Wiliam Penn’s Quaker â€Å"experiment of toleration†. Another feature of this communities were most of the members are European migrants who followed a charismatic founder. The Utopian American of the 60s and 70s flourished in about the same time when industrialization was in full swing. Soon after the World War II, the American economy prospered but it left many young people feeling estranged and isolated.While the older generation who grew up during the Great Depression was focused on material accumulation, the young people felt there was something missing in their lives (Meunier 1994). The dissatisfaction with capitalism grew and many young adults expressed this through their rejection of materialism and renewed interest in spirituality (Meunier 1994). Aside from this, the technological advances of this period made young people feel detached from their environment.The same advances that produced the atomic bomb and the television made the people feel that they are not in control or beyond understanding their environment (Meunier 1994). The political situation of this period also added to the propagation of the communal movement. The Vietnam War was not favored by majority of the American people and yet it dragged on. Aside from this, the Waterg ate scandal, the assassination of President John F. Kennedy and Martin Luther King further lead to the disillusionment of young people.It was a combination of all this political, social and economic factors that brought the young people from Haight-Ashbury movement of visionary psychedelia and politically defiant college students together to flee to rural utopian communes in attempt to escape the Establishment and take control of their own physical, cultural and spiritual environment (Meunier 1994). Known to some as the â€Å"flower people† or the â€Å"hippies†, the people who lived in communes in the 1960s were often stereotype as those who practiced free love and drug experimentation.The primary purpose of communal living in the late 1960s and early 1970s was to create a society where person to person relations is the core of existence, promoting greater intimacy and fuller human development (Meunier 1994). It rejects the established order of capitalism of competiti veness and production and turns to unity and cooperative work. People living in communes pool their resources and work together and the emphasis is no longer placed on competing for material goods but instead on friendship and family (Meunier 1994).The communes formed during the 1960s and 1970s were mostly in rural areas where people sought to return to the land. Agriculture made them self-sufficient and growing of food gave them a feeling of connection with each other and with the land. The search for a â€Å"perfect society† for both movements who happens to be centuries apart is are founded on similar assumptions of bringing change from the unrest and alienation that human beings felt as the society develops.Perhaps the utopian ideal will not cease as humans have the intrinsic need to commune, and that even the modern man sought for solace, peace and brotherhood. BIBLIOGRAPHY Meunier, Rachel. Communal Living in the Late 60s and Early 70s. Human Issues Project. 17 December 1994. Mizrach, Steve. The Symbolic Invention of America-as-Utopia. Academentia Website.

Danone and Wahaha Case

The main causes of conflict seem to derive from different attitudes towards key issues in the formation and operation of the joint venture, suggesting major differences in business culture and expectations as to how business should and is being conducted. The first and main problem described in the case study revolves around the ownership structure and the control over the JV. It seems that the Chinese Wahaha expectations were that their 49% of the JV meant full control, as the other 51% were split half-half between Danone and Peregrine through the Singapore registered Jinjia. Danone later took over Peregrne’s part essentially gaining the 51% of the JV and theoretically gaining effective control of the JV. This was not received well by the Chinese partner and later by the Chinese public which interpreted the move as a takeover, resulting in a JV based on distrust and hostility between the partners. Another source of conflict was due to the management structure agreed upon. Effective control of daily operations was handed to Zong and Wahaha, as the local China experts, while the only involvement Danone had was through the board of directors. It seemed Danone was attempting to empower the local partner and was not fully aware of the potential implications. This led to dissatisfaction on both sides, as Danone felt it knows very little in actual JV operations while Zong was feeling that Danone has left him to do all the hard work, only expecting to rip off the benefits of his efforts with little to no contribution.

Cost of Pharmaceutical Needs Equals the Quality of Life †Business Research Paper (600 Level Course)

Cost of Pharmaceutical Needs Equals the Quality of Life – Business Research Paper (600 Level Course) Free Online Research Papers Cost of Pharmaceutical Needs Equals the Quality of Life Business Research Paper(600 Level Course) According to research done at Purdue University, the more expensive a person’s pharmaceutical, the better quality of life the patient had. This happened no matter what the person’s ailment. Retail sales of prescription drugs totaled $154.5 billion in 2001; the Centers for Medicare and Medicaid Services estimate that, by the year 2010, the nation will be spending $404.5 billion annually for this purpose. Medicaid spending on prescription drugs tripled during the 1990s from $4.8 billion in 1990 to $17 billion in 1999. Pharmaceuticals have risen 7.4% more than inflation annually. According to the latest statistics available from the Bureau of Labor Statistics, wholesale prices of prescription pharmaceuticals have risen over 250 percent since 1982 (in comparison to the producer price index for all commodities, which has risen 40 percent over the same time period). US consumers pay more for their pharmaceuticals because in many other developed countries, the government bargains with ‘Big Pharma’ to achieve the best prices available. Because of this, Americans are left to make up the difference. It is no surprise that many of the biggest firms in terms of net profit are pharmaceutical and bio-engineering firms. The issues involved with allowing Americans to import their drugs from Canada are that the major pharmaceutical corporations have donated extraordinary large amounts of cash to both political parties. This has allowed big pharma to turn the potential tide of mass importation. However, states with the always hungry Medicaid beast, have decided to import their drugs for government employees from Canada. The response from the Federal Government has been to substantially increase its powers that have been Constitutionally left to the states. These include, the Terry Shaivo law, the increase in federal corporate laws, the re-chartering of large banks to federal rather than state Research Papers on Cost of Pharmaceutical Needs Equals the Quality of Life - Business Research Paper (600 Level Course)Definition of Export QuotasThe Effects of Illegal ImmigrationNever Been Kicked Out of a Place This NiceTwilight of the UAWMoral and Ethical Issues in Hiring New EmployeesQuebec and CanadaArguments for Physician-Assisted Suicide (PAS)The Relationship Between Delinquency and Drug UseAnalysis of Ebay Expanding into AsiaPETSTEL analysis of India

How to Write a Book Proposal a Master Guide (with Template)

How to Write a Book Proposal a Master Guide (with Template) The Complete Guide to Writing a Book Proposal Last updated: 08/15/2018Have you got a nonfiction book idea and dream of securing a million-dollar deal - all before writing the book itself?Well, we’ve got two words for that: book proposal. In the nonfiction world, publishers will ask an author to submit this vital document (and not the entire book). However, if you want it to emerge unscathed from the slush pile, your proposal must be clear, thoroughly researched, and ironclad.To sculpt your proposal into its best self, we've recruited the aid of the top developmental editors on our marketplace -    and provided a book proposal template for you.Now, this guide and the book proposal template complement one another, so you’ve got two ways to go about this. If you’d like to refer back to the template as you read this guide, you can go ahead and download it in the Book Proposal Template section.Or, if you've already written your proposal and want to know how to submit it, check out this three-step guide.And, be fore you get too far, it's also worth knowing that writing a book proposal is not the same as a query letter - which is what you would write to attract a literary agent's attention.What is a book proposal?The book proposal is a 15-50 (or so) page manuscript that a writer uses to pitch a nonfiction book to publishers. Though it’s written in place of an actual book, it should build a complete argument for the book idea. Chiefly, a good proposal will cover:what the book is about,why you're the perfect person to write this book,who will buy the book, andhow you are going to convey the message.If you successfully execute this, the sum of the proposal’s parts will convince a publisher to invest in you and your goal: a published book.Here’s another way to think about it. You’re convinced that your book idea is a diamond in the rough, right? Well, you’ve first got to refine it to the point that its cut catches the eye of even the most cynical publisher. N ow, the book proposal is going to be the dais on which you display your diamond so that it glows. Everything you wanted to know (but never asked) about book proposals #PubTips What must a book proposal show a publisher?Publishers read thousands of proposals a week. (We say this without exaggeration.) They’re forgoing tea parties to read your proposal. That means that they want to see the potential in your book - and that they will be wondering one thing more than anything else. Can this book make us money? Already written a book proposal that you now want to perfect? Consider working with a professional developmental editor to make every component of your book proposal airtight and cogent. They charge between $500 and $2,000.Not started writing your book proposal yet? Consider taking on an experienced ghostwriter to write the whole proposal for you. They charge between $2,000 and $20,000."Proposals can range anywhere from a few thousand dollars up to $20,000. It all depends on the amount of idea developing and writing that's needed." - Stacy Ennis, GhostwriterPublishing professionals possess decades of experience reading, editing, and re-tuning book proposals. There’s no real replacement for their insight and training. It’s a worthwhile investment, especially for anyone who wants to hear those magic words, â€Å"Let’s get you on a book deal.†What's your experience writing proposals been like? Do you have any additional questions about the book proposal temp late? Leave your thoughts in the comments below!Huge thanks to editors  Jeff Shreve, Geoffrey Stone, Patrick Price, Jennifer Barclay, Fran Lebowitz, Elizabeth Evans, Laura Yorke, Katharine Sands, and Jaimee Garbacik as well as  ghostwriters Andrew Crofts  and Stacy Ennis for their input and suggestions!

Does the salary of human resource managers depend on the sex Research Paper

Does the salary of human resource managers depend on the sex - Research Paper Example This test shall assume equal variances in the hypothesis testing whereby 95% confidence level and a pooled standard deviation shall be considered. The critical value is a two-tail test which will form the rejection regions.This test shall assume equal variances in the hypothesis testing whereby 95% confidence level and a pooled standard deviation shall be considered. The critical value is a two-tail test which will form the rejection regions.Research QuestionAre salaries for female human resource directors equal to the salaries for male human resource directors?  HypothesisThe mean salary for female human resource directors is equal to mean salary for male human resource directors.H0: Mean salary for female human resource directors is equal to the mean salary for male human resource directorsVs.  Ha: Mean salary for female human resource directors is not equal to the mean salary for male human resource directorsThus, at 95% confidence level, we can find the critical region using ÃŽ ± = 0.05. Since the absolute calculated t value is less than the critical, we fail to reject the null hypothesis of the test. Thus, we can conclude that at 5% level of significance, the mean salary for female human resource directors is equal to the mean salary for male human resource directors. Moreover, as much as the means for the two independent samples are literary, not equal, the t-test has statistically proven that female human resource managers’ salaries are not different from that of male human resource managers.

Virginia and New Jersey plans presented at the Constitutional Essay

Virginia and New Jersey plans presented at the Constitutional Convention - Essay Example Within the two houses of the legislative branch, one branch would consist of people who were to be elected by the citizens for a term of three years while the other branch called for a group of older leaders that state legislatures elected for a term of seven years of service. Under the New Jersey Plan, the proposal was to have a unicameral legislative branch and each state, no matter what the size of its population, would have one vote. This proposal was written as a response to the Virginia Plan to help give smaller states just as strong or equal power to the larger states. The New Jersey Plan gave Congress the power to set and collect taxes. All federal laws trumped state laws. For the Congress, there would be an executive council which could be subjected to a recall by governors of each state. These members would serve a four-year term. In the judicial branch, the executive branch would appoint the members and these members would serve for a life term. There are significant differences in the congressional representation in the plans. The Virginia Plan gave more power to larger states and would base representation of the people on the population of the states. Both houses of the legislature would have representation based on population proportions. The New Jersey Plan called for a representation that was more equal so that each state was on a more even scale. Population would not be the determination of the state’s members and each would have equal representation under this plan because these people thought that this gave the larger states too much power. There would only be one house of legislature and there would be one vote per state. Congress, under the Virginia Plan, had terms of offices that were not specified though they would be made up the three different branches of the government. The legislative branch could deny any state laws if they did not follow suit with